Mai's Jewelry · 2026
A storefront that holds the stone to the light
Custom e-commerce for a jade bangle atelier — Shopify for catalog and blogs, a 3D bangle on the landing page, and TikTok embeds for on-wrist proof.
The problem
One-of-one jade does not belong on a default theme. Size, authenticity, and how the stone takes light had to lead. Shopify still had to run catalog, checkout, and publishing. The proof of wear lived on TikTok, not in product photography.
What we did
- 01
Built a custom storefront wired to Shopify for products, collections, checkout, and blogs.
- 02
Led with size-led navigation and authenticity copy so one-of-one bangles can be found and trusted.
- 03
Added a landing-page 3D bangle animation and native TikTok embeds so the first impression is the stone on a real wrist, not a grid.
Outcome
A live storefront where one-of-one jade can be browsed by size and trusted on authenticity — with Shopify running checkout and content behind the scenes. The brand leads, the tech stays invisible.